According to Iran's International Stone Exhibition, the lubrication of the wheels of industry, mining and commerce has begun and a powerful antibiotic called "Post-Sanitary Conditions" is slowly restoring the pulse of the Iranian economy.

The exhibition industry, as a dynamic and quasi-independent area, stood on its own during the sanctions and, although with many problems, continued to develop. According to published reports, in the past few months, many representatives of exhibition companies from countries such as Germany, Italy, France, Britain, Bahrain, Russia, Japan, etc. traveled to our country to participate and participate in the exhibition industry in Iran. Various owners in major cities such as Tehran, Mashhad and Isfahan paid.

Increasing the capacity of the exhibition industry in post-sanctions and renovating, rebuilding, and generally strengthening the exhibition infrastructure in different provinces is one of the industry's most pressing needs, which definitely requires government support and injectable funding. Because in the current situation, and with the lack of exhibition space in most provinces, we will not be able to respond to them even if we have hundreds of proposals from foreigners to set up joint exhibitions or to participate as exhibitors.

Exhibition wants the label

"We should not be ignorant that we need proper infrastructure in the field of infrastructure and industry in order to organize exhibitions better and more effectively," said Seyed Hossein Mirzafar Parvojan, Vice President of Technical Engineering at International Exhibitions Company. Laws also need revision in some cases. Many analysts and experts have looked at the prospects and requirements of successful business in Iran as three important factors in achieving economic ideals, first the country's young population (about forty percent under twenty-five) that will be an important foundation for economic growth. . Second, having adequate industrial infrastructure in addition to having reliable natural resources and resources such as the pharmaceutical, automotive and petrochemical industries, and ultimately having high-quality intellectual and educational capital comparable to developed countries.

Therefore, Iran is a unique opportunity for foreign companies that cannot easily be overlooked, and given the post-sanctions conditions and the appropriate international communications created by statesmen and other stakeholders, the business environment will witness large-scale changes in the near future. . In these circumstances, I believe that all economic actors should be prepared for these widespread developments. The exhibition area is also not separate from this process. For companies, the most important and best marketing event is to face them which can provide them with unique opportunities to sell, brand, and more. For corporate executives, attending an exhibition is the first option for marketing, advertising, and so on. »

Whether or not the presence of outsiders can be controlled is something that may not be accurately commented on. When foreigners get on the field and when they have the communication they need, there is definitely a competitive edge, but how complete and effective the rules are for controlling and bounding the competition is a matter that needs more inquiry and revelation. .

We should not lose rhymes to foreigners

Ali Ebrahimzadeh, a well-known presenter of the exhibition industry, has a very detailed analysis and warns against uncontrolled competition with foreign performers. "The field of development in any industry is an effort to plan for the sustainable development of all industries," he says. The road we are going through has bottlenecks that we must work on. We still do not have a comprehensive definition of the exhibition industry, we do not understand the product properly, we do not have the experience and practice of a workgroup, and we only claim to be in the industry and never trust the private sector; on the other hand we do not normally use international experience. And we rely on an exhibition site in the capital. Associations and organizations claim to be competitors in this field. In the current situation, given the opening of foreign trade doors, many competitors are definitely coming to Iran. We anchors just have to be careful to maintain the same conditions and if we succeed, we have done a great job.

In my opinion there should be no restriction on the interior in this industry at all. Any company that has the ability to hold any exhibition subject should be able to work. In a professional competition, even if the same fairs are held in different cities, they will all grow in quality and will be easily eliminated if they are not of the same quality. This is definitely the way the industry is expanding and the exhibitors will find an identity.

It is not bad to know that in Germany there are more than forty international specialized exhibitions in the field of construction alone, all of which are well known and active. In this context, what seems to be German exhibition power is not parallelism and copying of events.

Due to the prevailing conditions and the strong desire of the western countries to enter the Iranian market, which some Western experts say is one of the richest countries in the world, there are unlimited capacities in the exhibition industry that can be easily exploited by a studied mechanism. Benefited. Therefore, executives should plan the organization as quickly as possible and develop an industry roadmap. Of course, the situation should not go so far as for the domestic to become powerless under the shadow of the power of foreign companies. »

As the boycott of this industry has kept its momentum and the ship has not thrived, when the international situation of our country turns to ideal conditions day by day, we can hope that strengthening the exhibition industry will affect all industries and the reputation of each An indoor event is an opportunity to introduce an industry and its contributors.

Take care of your job security

Idris Mazandarani, another organizer of the exhibition's events in the capital, said: “One of the most important challenges facing the post-sanctions exhibition industry in the country is the administrative bureaucracy and the opportunity for event organizers and organizers. On the dual path that the International Exhibition Joint Stock Company and the Trade Promotion Organization have drawn, sometimes the organizers are confused, rather than going through the process of holding an event.

So that the new ideas of the fair disappear in the middle of the road, and after a while elsewhere. Therefore, the most important issue in post-sanctions reform is the macro structure of the country's exhibition industry so that presenters and organizers can more easily design and organize international exhibitions.

The second issue is the job security of the executors. Unfortunately, in recent years it has been observed that non-executives, associations or government agencies themselves have requested an exhibition that has been surprisingly agreed and held without a valid host. This can be a threat to successful exhibitions.