Exhibition of the main driver of GDP
The mission of the media in the current situation to reflect as strongly as possible the achievements of exhibitions is much heavier than ever, and it should not be forgotten that the media has always been a powerful arm of exhibitions and in times of recession can help maintain and prosper the industry.
According to the International Iranian Stone Exhibition, the exhibition is the most important communication tool for various industries and occupations and one of the most powerful means of mass communication that plays a very important role in the economy of any country. The exhibition is the showcase of the country's economy and the main driver of GDP.
In Iran, the International Agrofood Exhibition has always been one of the most important and powerful domestic exhibitions and one of the largest exhibitions in the Middle East, considering the key position of the food industry in the country's non-oil economy.
The world's exhibition industry has almost ceased to exist since the end of February, and jobs related to this industry are in a state of stagnation. We have more than 200 legal exhibition organizers and more than 40 exhibition centers across the country, which are the main driver of demand in the country and the engine of production prosperity and economic cycle. Therefore, considering the important position of this industry in the leap of production and the prosperity of the non-oil economy and job creation, especially in the sensitive economic conditions of the country, supporting this industry is very important.
What is certain is that holding specialized exhibitions in a situation where the country's economy is facing limitations due to coronary heart disease on the one hand and US sanctions on the other hand, is necessary to maintain employment and create dynamism in production, supply and demand in the country.
The Trade Development Organization, as the main custodian of the exhibitions, should assess the concerns of the exhibitors and present them to the government and officials, and at least provide the necessary support to sustain the industry as long as the recession caused by the corona outbreak has damaged the industry. .
Payment of working capital facilities to executives and planning to support the development and equipping of exhibition centers in cooperation with the Export Guarantee Fund and the assistance of banks, especially the Export Development Bank and all relevant institutions should be one of the priorities of the Trade Development Organization.
These days, we must prepare the infrastructure for holding exhibitions in a way that does not harm the health of the community, and keep the industry afloat by observing the health protocols. If a comprehensive and accurate database is compiled and only the main audience of the exhibitions is invited to visit, while holding the exhibitions more specialized and according to the current world standards, it is possible to prevent mass gatherings during the Corona crisis and maintain public health while holding exhibitions. Also helped.
At the same time, the support of the private sector for this industry can be very helpful, and there should be space for the private sector to be more colorful in decision-making and executive affairs, along with government policy-making.
The mission of the media in the current situation to reflect as strongly as possible the achievements of exhibitions is much heavier than ever, and it should not be forgotten that the media has always been a powerful arm of exhibitions and in times of recession can help maintain and prosper the industry.
Mehdi Karimi Tafreshi - Entrepreneur - Silence
